The one missing piece was a distribution model. Thus, she brings their goods to the US so that conscious consumers here can have their money directly benefiting people in need and so that they can get better goods than the stuff that's made in sweatshops.
You can buy these goods from the World of Good. They partnered with ebay, so you can use the same search and purchase tools that you're familiar with. Just search for "world of good" and it should be the first hit. Check them out!